Following the release of Amerigo’s acclaimed Marvin Gaye/Mos Def conceptual collaboration “Yasiin Gaye,” The Soul Mates Records worked closely with Apple’s creative team to develop the soundtrack for the latest commercial in their “What Will Your Verse Be” marketing campaign, “Jason’s Verse.” Settling on a revamped version of Amerigo’s “Yasiin Gaye” single “You Are Undeniable, ” the commercial ran internationally, airing during the Emmy’s, Monday Night Football and the Daily Show to name a few.
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